In a surprising and bold move, the popular meme coin, $PASTERNAK, has officially rebranded to $LAUNCHCOIN.
It now marks a new chapter in its evolution and aligns itself with the upgraded branding of Clout’s Web3 platform, Believe. The announcement was made on April 29 and not only was it received well, but it also translated into a massive token price rally. $LAUNCHCOIN, on a rebranded path, did a 410% price surge in the last 24 hours. Its market cap has touched around $5.9 million, which is nothing to sneeze at. Investors seem quite enthused and maybe, just maybe, we’re talking about some potential here.
As part of its work to get a more solid foothold in the fast-growing Web3 and SocialFi sectors, Clout is rebranding. Founded by Ben Pasternak, the platform allows celebrities and influencers to issue personal tokens—tokens that let the stars’ fans and followers engage with them on a whole new level. But the platform, and the tokens it serve, are evolving. This rebranding effort is a sign of that evolution, and of its ambition. The token formerly known as Clout is now called $LAUNCHCOIN.
Clout’s Strategic Shift to $LAUNCHCOIN
Changing from $PASTERNAK to $LAUNCHCOIN is about more than just rebranding; it’s a realignment and an upgrade of sorts. The new name not only reflects the platform’s vision better, but also posits it more coherently within the context of Web3, the decentralized internet that aims to undermine the business models of such Web2 platforms as Facebook and Twitter. (1) On the new platform, celebrities and creators can issue tokens named after themselves. (2) Their fans can buy these tokens as a way of investing in the individuals they admire while also engaging with them in a much more personal way. (3) At stake in this new, decentralized platform is nothing less than the revolutionization of the personal brand, the conversion of the celebrity as we know it into a tradeable asset.
Renaming the product to $LAUNCHCOIN reflects an initiative that directly responds to Clout’s new direction under the Believe umbrella. Believe is a Web3 initiative that aims to connect creators even more tightly with their communities and give them new, inventive ways to make money from their content and influence. Aligning the name of the token with the new platform brand—as well as with the altogether different animals of launchpads and launch services—sends a signal to the market that this project is broadening its focus beyond just being a celebrity token.
This new identity also reflects a change in the overall meme coin market. While meme coins have mostly been driven by community and viral trends, there’s much more interest now in creating tokens that have real utility and value tied to them. $LAUNCHCOIN could set itself apart from other meme coins by offering a mix of celebrity culture and Web3 technology.
Market Reaction: A 400% Surge
The immediate, dramatic effect of the rebrand announcement on $PASTERNAK’s price cannot be overstated. Within just 24 hours of the news, $LAUNCHCOIN experienced a nearly unbelievable price increase of around 410%, and this is not lost on investors and analysts. The price jump is also not lost on our net worth, capturing a market cap of $5.9 million for the token, and most are saying this reflects a vastly improved perception under the umbrella of the rebranding effort.
Clout Founder Meme Coin $PASTERNAK Announces Rebranding to $LAUNCHCOIN, Token Jumps About 400% in 24 Hours
On April 29, memecoin $PASTERNAK announced its rebranding to Launch Coin on Believe ( $LAUNCHCOIN), aligning the token name with Clout’s upgraded brand (Believe). This news… pic.twitter.com/DCamueP9kx
— Followin (@followin_io) April 29, 2025
This recent price increase reflects the influence of social media and meme-fueled movements in today’s cryptocurrency marketplace. Although meme coins typically show only temporary, and often illusory, power, it seems that $LAUNCHCOIN has caught the wind of some very real enthusiasm for the movement to create financial instruments that pay off on personal brands. The mix of celebrity culture and cryptocurrency, with a side of newly interest in decentralized finance, makes $LAUNCHCOIN an asset many traders are eager to hold.
Even though the value is rising quickly, some still question whether the token’s price can hold up over the long haul. Most of the coins associated with memes show that kind of volatility, with not-even-close-to-predictable price behavior. But unlike those other meme coins, this one’s got a still-in-the-works branding, a Web3 platform underneath it, and a whole kind of potential that’s something like a half-step away from a decentralized autonomous organization.
What’s Next for $LAUNCHCOIN and Clout?
After the rebranding and the price spike, $LAUNCHCOIN’s next moves will get a lot of attention. The platform, now called Believe, is concentrating on assembling a council of not just Web3 but also formerly Web2 celebrities and creators. Those influencers and their fans could pave the way for a whole new class of digital art and decentralized platform investments.
In the next few months, the Clout project must do something it has conspicuously failed to do up to now: prove that its success is not a flash in the pan.
It worked all out and delivered a well-executed rebrand. Now, it must consolidate that work by taking its user base to the next level, attracting not just users but also a growing number of creators, by using as touchstones the same promised real-world use cases for $LAUNCHCOIN that served as the project’s prior (and now redacted) reasons for being.
At present, investors will be looking very carefully to ascertain whether this upsurge is the onset of a new era for the token or merely a brief spike instigated by the thrill of the rebranding declaration. Any outcome you can think of, $LAUNCHCOIN is certainly something to keep an eye on in the rapidly changing realm of meme coins and Web3 ventures.
Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.
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