The world of memecoins has a new breakout star—and it’s not just some pop culture reference. $LABUBU, the digital token inspired by the beloved and quirky toy character Labubu from POP MART, has surged to a new all-time high, reaching a 30 million dollar market capitalization.
This represents a 43% gain in the past 24 hours alone, drawing the attention of retail traders, meme fans, and crypto speculators.
As excitement grows about the coin’s pop culture allure and fresh support from exchanges, $LABUBU is rapidly positioning itself as one of the more astonishing success stories in this month’s memecoin sector.
Moonshot Listing Spurs Momentum
$LABUBU’s most recent run-up has part of its impetus from the token’s recent debut on Moonshot. Moonshot is an up-and-coming exchange platform that has, in its short life, built quite the reputation for itself. Tokens that get listed on Moonshot tend to do very well in the hours and days right after being listed. So investors were definitely expecting a run-up in the price of $LABUBU after it got listed on that platform.
Not like some memecoins that ride merely on the coattails of influencer hype or on the basis of blurry community missions, $LABUBU derives a good deal of its power and the promise of its future from a solid existing intellectual property — the popular Labubu figure that hails from designer toy giant POP MART. This linkage to a well-known cultural product gives the coin a real shot at achieving something with its branding and at gaining some serious recognizability.
This also flags a broader shift in the crypto memecoin segment—the mingling of well-known IPs with blockchain fervor. Although it isn’t an official POP MART project, $LABUBU appropriates the aesthetics and fan culture of Labubu collectibles to create a lightning rod for a very niche affection.
From Small Bet to Million-Dollar Payout: The DBzhEX Story
DBzhEX is one of the most remarkable figures in the $LABUBU saga. About eight months prior, when $LABUBU was still flying under the radar, DBzhEX made a modest investment of $72,200 to acquire approximately 30.94 million tokens. Fast forward to today, and that initial stake is worth $1.26 million. This investment has returned an astounding 1,800% to date, showing us both the upside potential of $LABUBU and the volatility that is inherent to memecoins.
Now this is a diamond hand.
8 months ago, DBzhEX spent $72.2K to buy 30.94M $LABUBU — now worth $1.26M.
He also spent $527K to buy 19.14M $LUCE 7 months ago. It peaked at $5.74M but has dropped to only $164K, flipping a $5.2M gain into a $363K loss.https://t.co/KLfPYpCh7j… pic.twitter.com/KPZE3VdIt3
— Lookonchain (@lookonchain) May 26, 2025
This victory brings a twist of caution, however. DBzhEX’s history also includes a much less favorable wager. Seven months ago, the same wallet issued a purchase order for 19.14 million $LUCE tokens at a cost of $527,000. At its zenith, that position swelled to a value of around $5.74 million. But just when you thought they were back on top, timing proved critical. The value has since collapsed to just $164,000, more than wiping out the $5.2 million in unrealized gains that had previously flipped what was once a massive win. Now it looks like a much sanitizer-sized $363,000 loss.
The $LABUBU and $LUCE contrast illustrates the unpredictable memecoin nature, where the time, the sentiment, and the exit strategy determine the outcome far more than any underlying fundamental.
Pop Culture and Crypto: A Powerful (But Risky) Blend
LABUBU’s recent surge underscores a familiar motif in the contemporary cryptocurrency market: the ever-growing crossover between digital assets and popular culture. From toy brands to internet memes, the latest in viral, trend-driven tokenomics seems to play off some instantly recognizable aesthetic or tug on the heartstrings of a generation whose childhood fancies are now at the center of today’s social media-dominated economy.
However, as $LUCE and numerous other memecoins have shown, maintaining that attention is a completely different and difficult task. The attention economy can generate huge profits in the short term, but for a crypto project to have any hope of decent returns in the long term, it needs to achieve something slightly more substantive than keeping the TikTok and Twitter masses occupied.
At present, according to the appearance of $LABUBU, it is riding the wave with successful results. If it maintains that drive, or if it peaks as many before it have done, remains to be seen. Future developments — further exchange listings, potential collaborations, or simply the ongoing enthusiasm of its fast-growing community — may tell that tale.
Nevertheless, its tale contributes yet another chapter to the constantly shifting memecoin realm—one in which toys, tokens, and trading tactics intermingle in unexpected and occasionally fantastically lucrative manners.
Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.
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