After a sharp correction earlier this month, Pop Mart-themed memecoin $LABUBU has roared back to life. The token soared more than 80% in the past 24 hours, propelling its market capitalization back above $32 million.
This comes less than two weeks after $LABUBU saw its value cut by more than half, falling from a record $71 million market cap on May 31 to a low of $17 million. The rapid resurgence has reignited interest in the token, which has captivated the crypto market thanks to its connection with the wildly popular Pop Mart brand and its flagship character, Labubu.
📈 $LABUBU rebounds sharply, market cap tops $32M
On June 10, Pop Mart-themed token $LABUBU surged over 80% in 24h, pushing its market cap above $32M. This comes after a drop from its $71M ATH on May 31 to a low of $17M.
Labubu, Pop Mart’s trending IP, is taking the world by… pic.twitter.com/YrQPIcpjKy
— Followin (@followin_io) June 10, 2025
As the speculative appeal of memecoins keeps attracting flows, $LABUBU has drawn notice not only for its recent price revival but also for its association with one of Asia’s most sought-after intellectual properties. Labubu merchandise set records at both retail and secondary market sales in 2021, and 2022 looks to capitalize on that momentum in both the physical and digital domains.
From $71M to $17M: A Fast Fall and a Faster Recovery
The recent rally represents an incredible comeback for $LABUBU, which saw its price plunge in early June. After attaining a market cap of $71 million on May 31, the token was the target of some serious sell orders, as profits were taken and interest in the token plummeted. The downturn was exacerbated by volatility in the sector. Over the next few days, $LABUBU’s value got cut in half, reaching a low of $17 million.
For many memecoins, this kind of correction would signal the beginning of a long slide into irrelevance. But in the case of $LABUBU, the correction seems to have been a setup for a steep ascension. In the past 24 hours, the token has sped upward by more than 80%, taking it above the $32 million valuation mark. That push puts it among the top gainers in the market today.
Analysts say the prompt recovery is because of the revived community interest, the enhanced social media interaction, and the renewed enthusiasm around Pop Mart’s burgeoning influence in the realms of both pop culture and collectibles. With the intensifying excitement around merchandise relating to Labubu, traders have become eager to reestablish their positions in the digital asset tied to him.
Pop Mart’s Global Push Fuels Labubu Hype
Renewed impetus for $LABUBU now flows from continued global success of Pop Mart and its signature character, Labubu. Over the past 12 months, Pop Mart has seen its collectible toy line achieve explosive popularity in Asian markets and beyond, with high demand resulting in pleasant problems of too-limited availability and too-soaring heights of secondary market prices that have many fans anticipating and drooling over the next potential release.
The cultural phenomenon at the core of the brand is Labubu, the wide-eyed, mischievous creature. The demand for Labubu-themed products has spilled over into the financial world. This has helped lift Pop Mart’s stock price. Increasing interest in assets tied to the brand has also helped fuel demand for the $LABUBU token, which appears to be doing a good job as a memetic representation of the brand over in crypto land.
The branding power of Pop Mart has endowed $LABUBU with an identity that makes it truly unique among the legion of other memecoins, many of which have no genuine world to inhabit and no long-term community support. But what $LABUBU really has going for it is quite a lot of retail investor speculation, which is kind of the lifeblood of any crypto phenomenon these days.
Can the Rally Be Sustained?
Although $LABUBU has made a strong and inspiring comeback, many are left wondering whether or not this surge is sustainable. Like many tokens in the memecoin ecosystem, $LABUBU’s remains highly volatile and super-detailed by the slightest uptick in positive sentiment. It’s not for nothing that some within the crypto community have called it a pump-and-dump scheme in the making. The one thing that Pop Mart’s token does promise is fun. With eye-catching, collectible figures of artists like Kaws and Andrew Yang, who needs a price floor?
Even so, combining the real-world IP resonance with the viral appeal of meme-driven markets makes $LABUBU a standout in today’s environment. Should Pop Mart keep churning out news and retail interest in Labubu stay sturdy, the token seems poised to ride the wave, even if the broader markets are sloshing around.
At present, the resurgence of $LABUBU reminds us of how rapid the changes can be in the world of crypto, and how potent the combination of culture, community, and speculation can be when it comes to constructing — and reconstructing — market hype.
Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.
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