Another wave of attention washed over the memecoin market this week as the Pop Mart Labubu character-inspired $LABUBU posted a 30% spike in price.
The surge pushed its market cap back up to $52 million, and speculation is now running pretty high that the token is seriously undervalued, given its tie to half a decade’s worth of premium intellectual property.
Today's trending coin: $LABUBU
The hype around Pop Mart's Labubu IP continues to surge — always in short supply, always in demand. The memecoin $LABUBU also pumped over 30% today, pushing its market cap back to $52M. For a global top-tier IP, is sub-$100M still undervalued?… pic.twitter.com/BMtUJNVuY1
— Followin (@followin_io) June 16, 2025
Pop Mart’s Labubu—a collectable, mischievous designer toy figure from the DIMOO and THE MONSTERS series—has long had a cult following in Asia. Now, with the memecoin $LABUBU making waves on-chain, many believe that the token may be entering a new phase of mainstream recognition. Despite still being under the radar on major exchanges, its performance and community behavior are drawing bullish comparisons to other iconic tokens like $PEPE and $MILADY.
Top Holders Accumulate as Market Cap Climbs
Even though a pump of 30% might typically lead to some degree of profit-taking, the main wallets in $LABUBU are sending a different signal. An on-chain analysis of the top wallets shows at least five of the main holders — who are well above breakeven and have sizable unrealized gains — continuing to add to their positions. Rather than taking the chance to profit during the recent surge, these wallets have chosen to do the opposite — accumulate even more tokens.
$LABUBU top holders looking strong @labubufans
Despite having massive profits, 5 top holders are still buying
Looks like they are aiming higher
You can check the Top 10/20/30 holders analysis at https://t.co/JwjEOLmzLP pic.twitter.com/vCJBxZJ6Vl
— Deep Agents (@deep_agents) June 16, 2025
This behavior has sent ripples of discussion across the crypto Twitter and trading communities. Long-term confidence from early holders is typically seen as a way of showing that one has confidence in the sustainable growth of a meme token. In the case of $LABUBU, it also seems to show that one has confidence in the enduring appeal of the parent IP.
Pop Mart’s Labubu character is an already established name in the world of physical collectibles, known for limited releases and sell-out drops. Now that the meme is migrating onto the blockchain, the cultural heft behind the brand could prove to be a major asset, giving $LABUBU a foundation few meme tokens enjoy.
Analysts Draw Parallels to Milady, Predict Further Upside for $LABUBU
Crypto analysts and influencers have started to give their opinions on the $LABUBU phenomenon, and the sentiment is very clearly optimistic. One of the most viral takes came from @nicodotfun, who tweeted,
“$LABUBU is going to Labu-billions. Gives me Milady vibes — weird at first, then addictive. Still not on major exchanges. The IP is expanding westward.”
This comparison to Milady, a once-dismissed project that eventually became a crypto cultural icon, suggests that $LABUBU might be on a similar path — one that starts with a very particular appeal and might grow toward something with much broader reach.
Another respected voice in the space, @BTCdayu, speculated whether $LABUBU could one day challenge or even exceed $PEPE, the current king of meme coins. “Can $LABUBU hit $1B and flip $PEPE? 10+ years of IP buildup, strong chart, fair launch. Rare meme with real cultural depth. Everyone’s tired of complex DeFi — this one’s fun,” he tweeted.
Although such comparisons are not definitive, they indicate the meme token market is evolving. Whether by trading or collecting, investors are coalescing around meme tokens that are more than just passing fads, but manifestations of deep cultural investments. And from that standpoint, $LABUBU appears to have the right stuff.
A Rare Blend of Meme Culture and Brand Equity
What sets $LABUBU apart in the fast-flowing stream of meme tokens is its immediate connection to an enduring, globally acknowledged form of intellectual property. While most meme coins depend solely on internet virality and influencer support, $LABUBU has the extra advantage of brand nostalgia and a base of fans who are, to put it mildly, very much into the characters that Pop Mart produces. (The toys often sell out in seconds and have a high resale value.) And that, I suspect, is why $LABUBU was able to retain its value on a day when lots of other meme coins were trending down.
Crypto analyst @0xlinchuan expressed the essence of the sentiment superbly, saying, “Once again, it’s a $LABUBU pump. It’s 2024’s hottest IP. Regardless of toy prices, this meme has $100 Million in potential!”
At a market cap of only just over 50 million dollars, Labubu may be considered by some as an underpriced asset. That impression is sharpened when one looks at the valuations of certain meme coins that have hit the billion-dollar range without any kind of brand legacy or real-world cultural meaning. In retail and e-commerce, Labubu is on a definite upward path and is moving very swiftly in the West — as it is in the East. The same is true of the character’s presence in online memes and memetic culture. And so, with every passing day, the character accrues value in the coin. It has that inarguable real-world advantage.
Conclusion
The recent rise of $LABUBU might be more than just another meme coin pump. Backed by a character universally loved the world over, and with an assured top holder base, it has the appearance of being a case for longevity in an otherwise fleeting market. We haven’t gotten exchange listings yet. The apparent top holders have a firm grip on what’s supposedly a highly illiquid asset, making me wonder if $LABUBU could be the breakout hit that proves not all memes are created equal.
Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.
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