Recently, the giant toy company Pop Mart, listed on the Hong Kong Stock Exchange (HKEX), achieved an all-time high in its market capitalization.
Not only is Pop Mart a rising star, but an associate of theirs, $LABUBU, a memecoin that acts as a sort of asset for Pop Mart, recently enjoyed an explosive rally, climbing in value over 1000% in just three days. While the rally recently topped out, the market cap for $LABUBU now sits around $12.7 million—a fraction of what its parent company, Pop Mart, has been achieving. Still, that value glow is obviously rubbing off on both the company and its assets. If nothing else, it’s a reminder that even what some consider to be joke cryptocurrency has real value in the eyes of investors.
The $LABUBU phenomenon has captured the attention of those who revel in the world of cryptocurrency. Why? Because it demarcates a watershed moment when the traditional toy industry and the cryptocurrency universe have collided. And right now, Pop Mart, the brand that is behind much of the designer toy wave in China, is not just on an upswing but is in a full crescendo.
Pop Mart’s Stock Market Success and the Birth of $LABUBU
Established in 2010, Pop Mart swiftly rose to prominence within China’s designer toy realm. Today, it stands as one of the top makers and sellers of collectible designer toys on the mainland.
In 2020, Pop Mart made headlines when it went public on the Hong Kong Stock Exchange. The IPO granted the company not only cash but also a far larger and more respectable profile.
The toy maker now pitches its products to a diversifying investor audience on the daily business beat—and also, it seems, in the pages of a business magazine. Perhaps you’ve seen one of its collectible figures.
A common sight in an art collector’s cabinet or a toy enthusiast’s living room, they are the stuff of both home decor and Instagram posts.
Asia–based toy maker Pop Mart has attained remarkable progress capitalizing on popular characters and intellectual properties to yield phenomenal results. By harnessing such prowess, profit margins have garnered new heights. This has occurred chiefly via association with its main character intellectual property, Labubu, a whimsical elfin figure who has absorbed much attention from the memecoin universe. Labubu’s creator, Hong Kong artist Kasing Lung, also works in the lucrative designer toy realm, where Pop Mart similarly excels.
$LABUBU was launched almost seven months ago as a cryptocurrency targeting a small niche market. The memecoin—associated with Pop Mart’s popular mascot—was meant to be a fun, collectible digital asset for the character’s fans. But in the past three days, $LABUBU’s market cap has leaped upward, drawing the whole crypto community into a conversation about the meme-based tokens’ future potential.
$LABUBU Memecoin Surges 1000% in Just Three Days
The past week has witnessed one development that stands head and shoulders above the others: the meteoric rise of the $LABUBU memecoin. After floating for several months under the radar, the coin rocketed skyward with an incredible 1000% surge in just three days. This astonishing ascent in value saw the coin surpass a market cap of $17 million, settling in at around $12.7 million.
This increase has produced towering interest, with investors and traders rushing to get in on the burgeoning hype surrounding $LABUBU. The coin’s ascent is a clear sign that memecoins—especially those associated with pop culture and cherished characters—have the wherewithal to capture the fancy of a broad swath of the public, yielding gigantic returns in the blink of an eye.
Pop Mart hits all-time high on HKEX, $LABUBU memecoin surges 1000% in 3 days! 🚀
Hong Kong-listed toy giant Pop Mart continues to break ATHs in market cap. Meanwhile, its associated memecoin $LABUBU — based on the IP Labubu — briefly surpassed $17M in market cap today, now… pic.twitter.com/oWyKn73GfQ
— Followin (@followin_io) May 19, 2025
This upsurge seems to have a principal driver, and that is a combination of what appears to be a surge in community engagement and a growing number of people investing in Pop Mart’s ecosystem. As this meme coin continues to gain traction, a lot of people are starting to understand the growing potential of $LABUBU as a digital asset tied to a powerful brand.
Pop Mart’s choice to push its designer toys in tandem with the Labubu character has reaped rewards. As $LABUBU’s value climbs higher, it shines a spotlight on the whole Pop Mart ecosystem, getting more people to mess around with both the physical collectibles and the digital assets that have sprouted up around them.
What is Labubu? The Whimsical Elf Driving the Meme Coin Mania
Labubu is a creature akin to an elf, conceived by the Hong Kong artist Kasing Lung. It is part of a series named “The Monsters” and features all sorts of bizarre, cartoonish characters with humorous designs and well-nigh inexplicable personalities. In the case of Labubu, its unusual charm lies in the combination of its cutesy appearance and the almost suicidal expression on its face. Labubu is a hit in both the designer toy space and now the cryptocurrency space.
Pop Mart has made Labubu a well-liked character from its collections of collectible designer toys. The appeal of Labubu as both a physical collectible and a digital asset has helped push $LABUBU to recent heights.
The recent surge in the market cap of the meme coin underscores how intertwined the digital universe is becoming with real-world, recognizable entities. The Labubu character’s reach as a popular figure has now extended into the realm of crypto, where it finds itself at the very center of a meme coin boom. Engaged as fans of Pop Mart’s toys and the Labubu character, followers now have the opportunity to participate in the crypto ecosystem, buying and holding the currency $LABUBU as part of a broader fan community.
Fan currency of a real-world character
According to data from CoinMarketCap, Labubu is back with a market cap just shy of $5 million; it’s number 100 on the list of meme coins when ranked by market cap. That hasn’t always been the case, of course. The currency attached to the Labubu character hasn’t been around nearly as long as the character himself.
Conclusion: A New Era for Memecoins and Pop Mart’s Continued Success
The clear demonstration of how memecoins can transcend digital assets and become a cultural phenomenon is the success of $LABUBU. With Pop Mart continuing to breach all-time highs in the stock market and with $LABUBU skyrocketing into a higher market value, it’s clear that the giant in the toy business and its digital counterpart are reaching into a collector and investor market that is growing by the day and that seems, for now, to encompass investors in the crypto world.
With $LABUBU and others like it, Pop Mart is using the trend of digital currencies to bolster its business and to expand into new markets. The company’s foray into the world of memecoins might not seem like a big deal, but given the astronomical rise that many meme-related crypto-assets have seen this past year, it makes sense for Pop Mart to be working on the trend.
With a market cap around $12.7 million, LABUBU seems to be something stable–at least for now. But investors and fans are watching closely, almost holding their breaths, waiting to see if this surge is just the beginning of something much bigger for both the coin and its parent company, Pop Mart.
Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.
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