In what might become yet another prominent step into the digital asset realm, the team around Donald Trump is said to be getting ready for the launch of an NFT marketplace called “Trump Points.”
On this new platform, users will have the option to engage in the buying and selling of non-fungible tokens using either regular crypto tokens or loyalty points pegged to the Trump brand. This announcement further intensifies the already inflamed speculation surrounding the push by members of the Trump family to take on an ever-more significant role in the meme-driven world of digital assets.
Utility: $TRUMP / @GetTrumpMemes
TRUMP team to launch ‘Trump Points’ NFT marketplace. A platform where users can buy and sell NFTs using either loyalty points or token itself.
Honestly, fact that they’re putting this much focus on Trump bullish to me. pic.twitter.com/beYM3kZ7KC
— LANGERIUS (@langeriuseth) May 12, 2025
The marketplace launch occurs as rumors swirl about the potential drop of a third Trump-themed memecoin, possibly associated with his social media platform, Truth Social. If so, this would be the third token in the Trump crypto family, following the wild launches of $TRUMP and $MELANIA, which together are worth almost $18 billion.
‘Trump Points’ Marketplace: A Blend of Loyalty and NFTs
The Trump Points marketplace, as currently envisioned, will almost certainly be a blend of blockchain-based collectibles and a user experience reminiscent of what you’re now subjected to in the Trump Tower gift shop. Full technical details haven’t yet been disclosed, but insiders hint strongly that a novel payment mechanism will be at work. You should also know that everything in this gift shop, including the points you earn, is tokenized, in order to maximize the latter’s natural loyalty-driven economy.
This shift indicates a strategic turn toward a new loyalty frontier, one that utilizes the burgeoning interest in NFTs and digital identity. With fandom for political figures and branding for celebrities increasingly leaking into the world of crypto, the marketplace for Trump Points could become a hotbed for not-so-secret political engagement, community-building, and the Economics 101 of capitalism using digital assets.
Analysts think the marketplace could also be a springboard for upcoming token and NFT initiatives linked to media and political projects aligned with Trump. They say the ecosystem could be set up to pump even more into user engagement on platforms such as Truth Social, for those who are still riding the wave of Trump’s attention economy. See the NFTs as a way to net even more off the digital disciples who were first loyal when he was on Twitter.
A New Token on the Horizon? Truth Social-Linked Memecoin Rumored
NFT news is not the only current buzz associated with the Trump family. There is increasing speculation about a possible upcoming Trump-family memecoin. If it does indeed exist and is released, it may or may not be associated with Truth Social.
The basic argument against regulating memecoins is that they’re, you know, not really serious. They’re perfectly harmless unless and until they go the way of NFTs and become part of some highly speculative financial bubble. And some folks, bless their hearts, are worried that if you don’t regulate them, the non-seriousness of memecoins will find a way to seriously screw people over.
Although there has yet to be any official word on it, the rumor has sent waves of “Huh, what’s happening?” across Crypto Twitter and Telegram trading groups. If past behavior is any guide, the new coin is likely to launch with all the signature retail buzz that comes with anything tied to former President Donald Trump. In that case, it might be wise to keep a close eye on the liquidity dynamics of the new token.
Should the rumors turn out to be accurate, the new coin associated with Truth Social would become part of an expanding assemblage of cryptocurrencies that revolve around Trump. This collection already holds:
- $TRUMP, the flagship memecoin, currently has a market capitalization of $14 billion.
- $MELANIA, which is the second one listed here, has a market cap of $4 billion.
These coins, collectively, show an unexpected durability and present a more widely spread political branding trend within the decentralized finance (DeFi) space.
🚨 Trump family’s third memecoin incoming?
According to @cryptomanran, a memecoin tied to Trump’s Truth Social may launch within the next 72 hours — likely created by figures close to the $TRUMP team.
So far, the Trump meme coin lineup includes:
🔹$TRUMP – $14B market cap… pic.twitter.com/FeefVk73Rq
— Followin (@followin_io) May 12, 2025
Political Branding Meets Digital Assets
Merging politics, celebrity culture, and digital finance is a powerful new way to attract speculative capital—and no one seems better at doing it than the Trump brand. For a long time, Donald Trump has been known for his media-savvy ways, and he has a loyal following. Now, though, it looks as if he is leaning into the intersection of these three sectors with even more intensity.
The Trump family is not just establishing a political presence; they are also forging a cultural brand that appeals to Web3.
With the potential launch of the Trump Points NFT platform, and a third memecoin very possibly entering the market soon, the Trump family is aiming to become as iconic in this new internet phase as they were in the last.
The upcoming days will be vital for investors and crypto fans. Will the marketplace for NFTs pick up steam? Will the coin for Truth Social come forth and take its place alongside its fellow top-tier memecoins?
The Trump organization is all in for crypto, and it is doing everything it can to pull the Trump base along with it.
Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.
No Comments